Sunday 20 February 2011

Name change and closure

When the product was re-branded as EA Land, players were able to purchase properties and submit custom content, similar to Second Life. After stating that it would be rebranded and there would be many changes, it was then announced that it would be shut down weeks later. They referred to this day as the "EA Land Sunset." Maxis stated that the development team would be moving onto other projects.[3][6][7]

    Since 2002, EA Land / TSO has attracted a very special group of players and we certainly appreciate your participation in the community. The lifetime of the game has drawn to an end, and now we will be focusing on new ideas and other innovative concepts in the games arena. We would like to thank everyone who has taken part in this online community as a unique experience in the virtual world.
    —Electronic Arts, [7]

EA Land was shut down due to an insufficient subscriber base. EA expressed disappointment in sales over the lifetime of the game. One of the main criticisms of the game was the inability to create customized content, such as was achieved by its competitor Second Life. The Sims Online was widely seen as a failed attempt to port the single-player game to an online, multiplayer environment. [3]

EA Land was shutdown suddenly just after its release. The decision to immediately shutdown after re-branding has lead some to put forth that the closure was planned prior to the rebranded release for the purpose of mitigating the damage to the public image of name "The Sims Online".[3]

In March 2007, an Electronic Arts employee Luc Barthelet stopped by the official forums after years of ignoring the game. Luc had left The Sims Online production team after the game went live and hadn't contributed to the game environment until March 2007. After returning to development of The Sims Online, he assembled a team of seventeen people in order to continue development and updates to The Sims Online. Since the game has shut down, Luc has started his own company, and began developing a new MMO, codenamed TirNua.

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